Published Works
BOOKS
LA Times Bestseller
FIRST, FAST, FEARLESS
How to Lead Like a Navy SEAL
In First, Fast, Fearless, Lieutenant Commander Ed Hiner (Ret.) translates two decades of Navy SEAL experience into a powerful leadership framework that any leader can apply — from the boardroom to the front lines of business.
Drawing on real missions, life-or-death decisions, and the hard lessons learned in the world's most elite fighting force, Ed reveals the principles that separate good leaders from great ones: clarity of mission, radical accountability, trust under pressure, and the courage to act decisively when it matters most.
This is not a motivational book. It is a field manual for leaders who want to build high-performance teams, make better decisions under pressure, and create cultures of excellence that endure.
KEY THEMES
Mission Clarity
How to define your mission with the precision of a SEAL briefing — so every member of your team knows exactly what winning looks like.
Radical Accountability
The SEAL standard of ownership: no excuses, no blame, no shortcuts. Learn how to build a culture where accountability is a competitive advantage.
Decisive Action
How to make fast, confident decisions under pressure — and build the mental frameworks that allow you to act first, fast, and fearlessly.
By Ed Hiner
GUTS
Greatness Under Tremendous Stress
In GUTS: Greatness Under Tremendous Stress, Ed Hiner draws on his most intense combat experiences to reveal what it truly takes to perform at the highest level when everything is on the line.
This book is for leaders who face relentless pressure — and refuse to break. Ed shares the mental toughness frameworks, stress-inoculation techniques, and resilience habits forged in the crucible of SEAL training and real-world combat.
Whether you're navigating a business crisis, leading a team through uncertainty, or simply trying to hold the line under pressure, GUTS gives you the tools to not just survive — but to thrive.
